Ortelio González Martínez
The Jardines del Rey destination is becoming a hive of work these days, with the presence of fifty organizations, companies, organizers and government and party authorities of the province, who are finalizing details for the upcoming May Day to open the doors to the world, on the occasion of the start of the 42nd edition of the International Tourism Fair of Cuba (FITCuba 2024), from May 1 to 5.
Visits from the different levels of command of the tourism sector perfect every detail in this final phase so that the event becomes a world reference and marks a milestone in the beginning of the total recovery of a very depressed sector in Cuba and the world in recent years. due to COVID-19.
Hence, according to the directors, the Fair will become a family gathering, since the edition will be dedicated to Latin America, with a view to increasing travelers from Mexico, Colombia, Argentina, Brazil. and Caribbean nations, to which Cuba will expose a melting pot of cultures, with various African, Caribbean and Spanish influences, in addition to the meeting becoming an exhibition of know-how; of innovation and demonstration of new technologies in the sector.
FITCuba, the most important professional event in the tourism industry in Cuba, is the ideal platform to promote public relations, manage agreements, collaborations, generate synergies and promote tourism initiatives for the economic development and social well-being of citizens, in addition to take the pulse of the sector, in order to know the perspectives of the so-called leisure industry for the future of the Greater Antilles and, in particular, Jardines del Rey, the fastest growing destination in recent years.
Jardines del Rey, with great potential for ecotourism, is the second sun and beach destination in Cuba, only surpassed by Varadero. It stands out worldwide for its beautiful spas with blue-green waters, the comfort of the facilities and the excellence of the service, qualities that They place it as the second sun and beach destination in Cuba, and among the most prominent in the Caribbean region.
At the beginning of January of this year, the prestigious American media National Geographic designated Cuba as the first cultural destination to visit on the American continent during 2024, as shown today on its official website.
Similarly, Playa Pilar, in Cayo Guillermo, with turquoise blue waters, fine white sand, was recognized with one of the Travellers’ Choice Best of the Best 2024 awards, awarded by the well-known travel platform Tripadvisor and was placed in the eleventh position among the 25 best beaches in the world.
Tourism authorities checked the progress of the preparations for the event dedicated this year to sun and beach tourism to be held in the central-northern Cuban keys, which has become an extremely attractive reference site for tourists visiting the country.
The celebration of FitCuba becomes an opportunity for tourism development in that destination, with more than 10,000 rooms in twenty hotel facilities.